Blog | Fondant Marketing

Why are Long-Tail Keywords Good for SEO?

Oct 18, 20223 min read

Why are Long-Tail Keywords Good for SEO?

Confused by keywords? This blog simplifies the jargon and explains why long-tail keywords can be great for getting your website found.

Fondant Marketing

Sep 20, 20222 min read

Why Are Content Updates Important?

Stop your customers landing on out-of-date content! Here's the why, what, and how, to give your content a refresh!

Common Marketing Mistakes Businesses Make

Fondant Marketing

Jul 19, 20224 min read

Common Marketing Mistakes Businesses Make

Check you’re not making any marketing blunders - here’s a list of the most common marketing mistakes I come across that you should avoid...

What Are Content Pillars and Why Are They Important?

Fondant Marketing

Jun 17, 20222 min read

What Are Content Pillars and Why Are They Important?

Content pillars - discover the simple solution for coming up with ideas for social media posts about your business

Fondant Marketing

May 20, 20223 min read

Why Does Coca-Cola Still Advertise?

Know anyone who's never heard of Coca-Cola? I don’t! So, why does this huge brand still spend billions of pounds on advertising every year?

Lessons to Learn from The Apprentice, Series 16

Fondant Marketing

Apr 22, 202210 min read

Lessons to Learn from The Apprentice, Series 16

What business lessons can we learn from the failures and successes of this year's Apprentice candidates?

Fondant Marketing

Apr 8, 20222 min read

Just Launched: Rothwell Clue Hunt!

Buy this family-friendly Clue Hunt and solve the case as you explore the town of Rothwell and raise money for charity!

What Is a Marketing Strategy and How Do You Create One?

Fondant Marketing

Mar 13, 20222 min read

What Is a Marketing Strategy and How Do You Create One?

By understanding the three main elements of any marketing strategy, it becomes much more achievable to create one for your business.

What’s Better - Facebook Ads or Boosted Posts?

Fondant Marketing

Feb 18, 20223 min read

What’s Better - Facebook Ads or Boosted Posts?

If you’re confused about what the differences are between Facebook ads and boosted posts, here’s a simple explanation…

Small marketing budgets: how to market your business for free

Fondant Marketing

Jan 23, 20223 min read

Small marketing budgets: how to market your business for free

Get results without needing to invest in advertising or expensive paid campaigns.

Fondant Marketing

Dec 17, 20214 min read

Best Social Media Schedulers

A round-up of the best social media scheduling tools to help you have a stress-free Christmas.

Fondant Marketing

Oct 24, 20213 min read

What Is SEO Copywriting?

You might have heard the term ‘SEO copywriting’ before, but do you know what it really means?

How To Research Competitors To Stay Ahead in the Market

Fondant Marketing

Sep 24, 20215 min read

How To Research Competitors To Stay Ahead in the Market

Do you know how your brand stacks up against the rest of the market? Discover key steps to help you do your research.

The Psychology Behind Marketing: What Motivates People to Take Action

Fondant Marketing

Jul 28, 20214 min read

The Psychology Behind Marketing: What Motivates People to Take Action

What makes us tick is crucial to understand if you’re planning any marketing campaigns. Discover the 6 STEPPS to learn what motivates people

Video Killed The Carousel Star: How To Join The Video Trend On Social Media

Fondant Marketing

May 27, 20215 min read

Video Killed The Carousel Star: How To Join The Video Trend On Social Media

Discover the key points to bear in mind when creating video for social media, along with hints and tips on how to make them.

Fondant Marketing

Apr 23, 20214 min read

Marketing Tips for Start-Ups

So you have a great idea for a new business and you’re taking it to market? Fantastic! It’s a really exciting time when you step out to...

Social Media Myths Busted: How Social Media Works

Fondant Marketing

Mar 26, 20215 min read

Social Media Myths Busted: How Social Media Works

There are lots of mistruths floating around about how social media works and what you should be doing on social media to be successful....

How To Market Your Business During Lockdown

Fondant Marketing

Jan 5, 20213 min read

How To Market Your Business During Lockdown

Well, here we are again. While most of us learnt a lot from the last national lockdown and hopefully can re-ignite the strategies we...

Fondant Marketing

Jan 5, 20213 min read

Website Traffic Explained

'Website Traffic’ refers to users who visit a website. In Google Analytics you can access all kinds of useful data about your visitors,...

Fondant Marketing

Nov 10, 20204 min read

How To Use Stories For Business

By now you’ve probably heard of stories and seen them at the top of your news feed, but you may not be sure how to use them effectively...

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